Once you have determined the main keywords, the next step is to test how difficult it would be to rank for those keywords. You do not want to waste your time trying to rank for something like "lawyer" - there is far too much competition and it will be very difficult to get your site on the first page of the search engine results. Instead, you need to get creative and specific by targeting long tail keywords. So for example you could Venzi Agency
try something like "asbestos attorney New York". Again, think like the client and the more targeted your keywords are the more success you will have.