Hi there! Love the idea of a cozy coffee shop – a good logo is such an important part of creating that welcoming brand. I totally understand your struggle; logos might seem simple, but there's a lot of thought that goes into making them really connect with your audience. I recommend you take a look at this amazing
logo design process guide. It breaks down each stage of creating a logo and explains how even small design choices can impact the feeling your logo gives off.
What I found especially helpful in this guide is how it covers things like choosing the right color palette to convey a mood (maybe warm tones for that cozy vibe?) and the importance of picking a font that matches the style and personality of your space. You’ll also get a lot of practical tips on sketching initial ideas and refining them until you land on something that feels just right. Even if you decide to hire a designer, this will give you the tools to clearly communicate your vision. Hope this helps, and best of luck with the new shop – sounds like it’s going to be a great spot!