Any Inn deserves a name. Any Village and Town have a name.
How travelers know where they are? Reading the signs!
How much for the brand new crafted wheelbarrow at this carpenters workshop? Read the sign, price is 2 silver coins!
Wonder why city bridge is up, and gates are closed? Sign says: The plague. New visitors prohibited by an order of the King!
Increase the meaning of the lore in-game.