Content optimization is the process of ensuring that content is written, published and technically built so that it reaches the largest audience possible. The process includes the inclusion of relevant keywords, meta and title tags, links, headers and sub-headers, on-site speed, calls-to-action (CTAs), image sizes, and many other factors.
Why is Content Optimization Important:
Content marketing optimization is important because, without it, your content is unlikely to be found by your audience. Think about it—search-based queries aren’t the only way people find content, but they are the most powerful way people can find your content without you directly sending it to them like you do on social media, or with ads.
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