A promotional gift, also known as a promotional product or giveaway, is a tangible item given away by a company or organization as part of a marketing or advertising strategy. These items typically bear the company's logo, name, or message and are distributed to clients, customers, employees, or the general public with the aim of promoting the brand and increasing awareness
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Promotional gifts serve several purposes in marketing campaigns:
Brand Visibility: Items with a company's logo or name increase brand visibility. When recipients use or display these items, they are exposed to the brand regularly.
Customer Engagement: Offering promotional gifts can engage existing customers and attract new ones. It's a way for companies to show appreciation to their customers.