Small to medium-sized businesses are the backbone of many economies, employing millions of people globally. Despite their significant role,
small to medium-sized business owners (SMBs) often face unique challenges, including limited resources, tight budgets, and fierce competition from larger corporations. However, these obstacles also present opportunities for innovation, adaptability, and personalized customer engagement. To overcome these hurdles, SMBs need to be proactive in adopting tools, technologies, and strategies tailored to their specific needs.