no time to read all responses right now, but you mean I paid ~$30 to alpha test a game? the reward for early adopters should be more than what the person that gets to choose if the game will last or not has. I'm all for helping devs but I remember once when you got into betas to help and knowing what the game was like was your 'payment'. Now its just you pay for that privilage. Our work here is helping you make a better game. We squash bugs, report bugs, when we could be playing something else. Please stop this pay to beta (or alpha) test games.
That being said, on to the topic. If indeed you need p2p, give something like a horse with that initial character. Or a bag. Something not pay to win. Encourage alts, you want as many characters in the game that people will want to dress up. And please don't put chests with keys you buy to unlock or mystery bags, or armor, or weapons, etc to buy. And make the store under a menu, not a huge button taking up 1/3 the screen. (looking at you Lord of the Rings Online)
Make inventory adequate but have a want for bigger bags, don't have em drop in game except small ones or very rarely a large one. Your biggest revenue would be from various size bags, the biggest and most desired costing a substantial amount. People will buy em. (look at everquest 1, they even only offer the big bags a few times a year). Mounts are also a high commodity item.
Release quest packs or small expansions for a small to resonable fee. More people will buy em and everyone is happy. Hopefully this is enough to keep you guys well off and the players logging in. I've seen so many f2p games so empty. And you can tell from content when it went to free to play, its like all of a sudden you reach a level and everything sucks.
People will spend a lot of money to be unique. Make a wide range of outfits in game, but sell fluff stuff like pets and unique outfits (if its not tied to armor)
Please decide now how much revenue goes back into development, don't make the game and live off the riches while it dies.
I know what I say may be obvious but I've seen mass exodus from a bad expansion and poor content not developed enough.
My suggestion is to let other people right click people's name and choose something like 'Beligerent in public' or 'stole a chicken' hell I don't care
If a high enough consensus is reached let us kill him with no penalty. People would love to hunt down some guy trolling in general chat. If he is already low status turn his name red or something so we know we can kill him without penalty (hell make a bounty). Make a PK'r have to sit in jail for 24 hours or something.
I'm against the pay to get off the island, I think it will hurt your sales (because of the lack of alts, once again)
This is just my insight from playing mmo's since they were first released and then forced into pay to play games. I rather play a single player game then one that is pay to win.
Thanks for reading my somewhat biased views, and I'm sorry I don't know the games venacular. I just started today.