That is what came immediately to my mind when I first read about the Guild/Faction feature. Options to personalize your own Guild with crests and colours schemes would totally add to immersion and could help to create a communal spirit/common identity.
Tyler_Films wrote:How will emblems be made? With a emblem editor similar to the one on battlefield where specific shapes can be used to upload into the game from the website.
That is the only point I disagree with. You mention the Battlelog Emblem editor, so I guess you know how awful it actually is. It doesn't really allow the creation of logos, not to mention complex crests. I have no idea, how to address this problem. Maybe by using the logo of a steam group or specifying a logo in the options (similar to the CS spray logo), etc.
I am pretty sure that abuse of the system would happen, but not in great numbers. I would consider this game pretty hardcore which will most likely attract hardcore (and thus mainly mature) players.